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Our Approach

Our training sessions are designed with an emphasis on interplay between intercultural sensitivity, cross-cultural and culture-specific knowledge, emotional resilience and intercultural skills.

Our aim is to familiarise our participants with strategies and methods that will help them to further develop their skills in communicating and handling various situations on their own. For us, the transfer of this newly acquired knowledge already begins during the training phase and continues as a developmental process in one’s daily professional (and private) life.

We believe that…

  • accepting and appreciating diversity are necessary prerequisites for successful communication in international business

  • recognizing of and dealing sensitively with culturally diverse styles of communication is the key to successful cooperation

  • reflected handling of stereotypes enables us to act appropriately in intercultural encounters

  • culture shapes personality and personality shapes culture.

 

Handling of Stereotypes

Participants acquire a reflected handling of stereotypes in our trainings. A complete avoidance of stereotypes would not be helpful, because from a social psychological point of view, stereotypes are necessary for the construction of meaning and orientation in our environment. We never use the contrast culture method nor do we use culture assimilators without explanation and reflection, because this could lead to unconscious cognitive priming. Due to a relatively high cognitive load during training, the use of these methods could lead to a reinforcement of negative stereotypes or the emergence of negative stereotypes. Culture assimilators can be very useful for practicing the recognition of cultural differences and finding of alternative solutions to challenging situations, if they are implemented at the end of training, or as additional exercises during transfer.

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